A look at the business strategies of the most successful businesses around the world will reveal that they have always focused on giving customers what they like. In today’s world, video is the most highly consumed form of digital content. Thus, brands who can present their products and ideas in the form of video stand at an advantage.
The importance of promotional video remains unaltered irrespective of your business vertical, size, or target group. Thus, knowing how to film, edit, and promote your brand videos can make a world of difference in your sales figures. To help you through it, we have a list of tips that will help businesses in their video-making journey.
Tell People What You Sell
This is perhaps the most important step of one’s video-making journey. These days, you will find a lot of video advertisements that grab one’s attention but fail to tell about the product or business. Understand that in today’s competitive business world, simple familiarity with your brand name will not suffice in attracting customers.
You need to walk the extra mile and tell people why the product or service that you sell is the best for them. To ensure maximum impact for your video, make a poignant intro where you grab the eyeballs. Then go ahead and establish the unique features of your products so that people are keen to try them out.
Introduce Yourself and Your Team Members
Understand that people like doing business with familiar people, and if you are able to establish that connection in a digital medium, you will earn their loyalty. Create a video where you introduce yourself and the members of your team.
If possible, take your viewers through a virtual tour of your office space. Collate pictures from your team outing and after office events and use a slideshow maker to make a realistic clip out of them. Share the same on your website and social media pages to ensure maximum reach.
Collaborate with Influencers
Irrespective of your domain of business operation, there will be some influencers who are popular among members of your target audience. Spend time in identifying such influencers and reach out to them for video collaborations. You can come up with video ideas and reach out to them requesting for collaborations, or you can arrange a meeting where you and the influencer have a brainstorming session to come up with content that is beneficial to both.
By creating a video with them, you increase your reach to all their visitors, which increases your online visibility. Understand that such people are very popular and they receive multiple collaboration requests from brands like you. Hence invest your efforts in creating a pitch that will have the influencer interested in working with you.
Create Video Testimonials
People trust others who have been in their shoes, and that is why testimonials and reviews of past customers play an important role in helping potential customers choose a service provider. With video, convincing comes easily as the viewer is able to see the emotions in the statements, something that would get lost in textual reviews.
When a customer compliments you on your work or talks about how happy they are about doing business with you, reach out and ask them if they can record a short video talking about the same. Ask them to mention how they discovered your business and talk about their experience of your product or service. Collect a few such videos and then use a promo video maker to collate them and come up with a testimonial video that you can share on your website or social media pages. Click here and know more about this.
Leverage the Power of User Generated Content
Product-based businesses would often find their customers posting pictures with their products on social media. Encourage your customers to tag your business account in all such pictures. Then, with their permission, share the pictures from your social media handle.
That way, you get access to a range of promotional content with minimal investment. For a customer, having their content shared by you is often a matter of pride, and they consider this an act of you recognizing their importance in building their business. This establishes the foundations of a good business relationship and helps you earn loyal customers.
Arrange Live Videos
Live videos are an excellent platform for two-way communication with your target group. These days, social media platforms like Instagram, Facebook, and YouTube all have the provision of arranging live sessions. Schedule your session at a time when your viewers are most likely to be online. Create hype about your live session by posting details of the same in your social media stories a couple of days before the video.
Use this time to answer any technical or product-related questions that viewers may have. Encourage users to ask questions and if you are unable to answer a question, promise them that you will look it up and get back to them. Keep your word and remember that the sooner you revert back, the higher respect you will command in the eyes of the viewer.
Cross-Promote Your Videos
The beauty of video marketing is the fact that videos created for one portal can be shared in another. Since video is widely accepted across demographics, the promotional content that you create for YouTube can be shared on Facebook or on your website. Similarly, the IGTV content can be shared on Instagram. As a brand, it is up to you to understand the potential of video and incorporate that into your marketing strategies.
At the heart of any digital marketing lies viewer engagement. Posts that are liked and shared by social media users are more likely to find their way in the feeds of others. Thus, you need to come up with innovative ways of having your viewers spread the word about your video in their peer circle. The better you leverage the power of word-of-mouth in popularizing your video, the higher will be the impact of your marketing campaign.