Nowadays, using Google Ads and constantly improving your advertising strategy is inevitable if you want to run a successful business, overcome your competition, grow, and scale your business. Unfortunately, with the competition getting bigger and bigger every day, every business needs to optimize and improve their strategy.
But it’s only logical – as you run an online business, you are probably aware of how fast everything grows and changes in the digital world, especially in the online business market. But there is no need to worry about it – because this is exactly what helps a business like this grow so fast.
Even though you might need to improve your overall advertising strategy, including social media and all of the other channels, we recommend you start with Google Ads. Because all in all, Google Search is the platform that most people look for products and services. Thus, today we want to share some quick tips to help you improve and optimize your Google Ads campaign.
Tip #1: Use Specialized Tools
If you want to optimize and improve your Google Ads campaigns as quickly as possible, the most effective way to go is to use specialized tools for this kind of optimization. Of course, you could try analyzing and improving each part of your campaigns on your own – but that would take a lot of time, especially if you are not a guru of Google Ads.
You could also hire a specialist to do that – but that might be very expensive, and who knows how long it will take? And maybe it is best to invest that advertising budget money into a better bidding strategy that will drive bigger traffic to your online store? Clever Ads: The Most Powerful Free Google Ads Tools available on the market is the quickest and budget-friendly choice.
Using a specialized professional tool like this one will help you save time, money, and let you focus on other important aspects of your entire strategy. It will also provide you with some valuable insights that will give you the ability to improve the campaigns even more and understand the improvement process better than ever.
Tip #2: Measure Lost Impressions
If you want to run a successful Google Ads campaign, it is not enough to read 100 blogs and be aware of the recent trends. The most important factor that you should be looking at is your individual Google Ads data and metrics. Given all the data you have, especially the Impression share, you can optimize your campaign and increase your online store’s overall profits.
To get access to this data, you will need to add a Search Lost IS column in the Ad groups and Keywords report. After you do that, you will be able to see the information that tells you the exact percentage of times that a specific ad was not shown to your potential customers because of various reasons like low budget or low ranking.
Luckily, this is fixable, and it is exactly what you should do. Also, if you do not have a lot of knowledge of working with Google Ads – it is best to find an online tool to perform this action as well. Free or paid, it will help you get back the lost impressions that will get you more clicks, and eventually – more conversions.
Tip #3: Increase Your Click-Through Rate
When you have the lost impressions problem fixed, your ads will be shown to a wider range of your target audience. It is important to figure out how to get your potential customers to click on those ads and generate a higher click-through rate that is highly dependent on the Quality Score.
If, after hearing the terms CTR and Quality Score, you start to question yourself if this is the stage where your business needs an SEO service – it is actually not. It’s easier than you may think; you just need to get all of the steps right and understand what your Quality Score depends on.
First of all, it depends on the relevance of your ads. Therefore, even if you write a really good and intriguing copy for your ad, you still need to make sure that the ad leads to a proper landing page that displays the exact information that you have placed on your ad. Your Quality Score will only drop if your ads are irrelevant and if your content is low-quality.
To sum it all up, mastering Google Ads is an ordeal and the process takes time. However, if you are eager to take your business to another level, PPC marketing and Google Ads are a solid channel for attracting more customers. And the tips in the article should help you with finding the successful formula and learning Google Ads.