If you’re struggling to increase your following on Instagram, you’re not alone. With more than a billion active users on the platform, it’s easy to get lost in the mix — but if you have a solid content creation and marketing strategy in place, this should make the process of growing your IG account following even easier.
A recent study found that only 6% of users are actively following other accounts. While this might seem like a small amount, you can still increase your user engagement and follower numbers by implementing these methods.
This article covers the many different ways to create a professional looking account on Instagram, while also growing your following in the process. Let’s get started.
Getting Started on Instagram
If you’re planning to join the booming social media community of Instagram, here are some tips that will make the transition easier. First, research the industry. Look at what your competitors are doing to get an idea of the most popular hashtags to use. Instagram stories are a great way to reach an audience that may not otherwise find you. However, not many businesses are taking advantage of this powerful feature. Make sure to follow them to get the most exposure possible.
Get creative. Take advantage of the fact that Instagram allows you to post videos and photos to attract a large audience. Currently, 63% of Americans visit Instagram every day, which makes it an ideal platform to interact with your audience and build a following. Try experimenting with filters, backgrounds, and angles. But be sure to keep your creative in alignment with your brand’s character and colors. Once you’ve mastered the basics, you’ll be on your way to a successful Instagram campaign.
Best Ways to Create a Professional Looking Account
One of the best ways to increase your engagement on Instagram is to use a custom-designed layout. You can use a grid layout to keep your content focused and to ensure consistency across posts. If you’re planning to use a grid layout, you can use a tool like Later to plan out your feed before you start posting. For example, you could follow Letter folk and place an image of a dog in the middle of your profile’s grid.
Color-schemes are an important part of your account design, and you should try to stick to a color palette that’s consistent throughout. This way, your stockpile of images and videos will look more curated. A popular example of a brand account with a consistent color scheme is the Instagram account of Marisel Salazar, who runs the account @breadbutternyc.
Instagram Best Practices for Commenting
Commenting on Instagram posts is crucial if you want to increase your following and gain visibility. By encouraging others to comment on your posts, you will build your brand’s community, establish social proof, and gain traction. But getting more comments on your Instagram posts can be tricky. The best way to increase your comments is to plan ahead and implement strategies that work for your brand. Try using relevant content, thoughtful captions, running giveaways, leveraging user-generated content, and responding to comments.
Publish images and videos of yourself that are visually appealing. Make your Instagram posts as visually appealing as possible. Using a high-quality photo or video will increase your followers’ engagement. Also, use the profile grid to showcase your work, and publish images with complementary filters and on-brand graphics. Make your content more personalized by layering them between quotes or graphics. Use hashtags to create a community and encourage commenters to share their thoughts on your posts.
Using the Right Hashtags to Increase Exposure
Using the right hashtags for Instagram can boost your account’s exposure and generate community. These are useful for connecting with like-minded individuals who share your interests. To choose the right hashtags, you need to review the popular ones. For example, you may want to use #instagram or #instagramstories if you post pictures related to the hashtag. Alternatively, you can use hashtags that describe your niche.
In order to find relevant hashtags, you need to understand the platform’s rules for incorporating them into your content. Instagram encourages its users to use hashtags. To find these hashtags, open the Instagram app and tap the magnifying glass at the bottom of the screen. Next, use the search bar to search for relevant hashtags. This will take you to an Explore page that shows you suggested content based on your interests.
While you may be new to hashtags, you can use them to boost your exposure on Instagram. The right hashtags will increase the chance of engagement and follower growth. If you are unsure about what hashtags to use, you can check out Latter’s Hashtag Suggestion tool. It will suggest hashtags that are relevant to your content and industry. You can also check out Instagram’s Explore page for inspiration. By using hashtags, you can increase the number of followers on your profile and boost the number of leads you receive from Instagram.
Follow Top Influencers within Your Niche Market
Unlike brand accounts, influencers have more trust from their followers. If you’re not following top Instagram influencers in your niche, you’ll have a difficult time building a solid following. Most consumers expect a brand account to believe in and promote its product, while a brand account is simply another commercial. But most niche influencers are extremely selective about who they partner with, and working with them shows them that you’re not just trying to sell your product. Also, by working with influencers in your niche, you’re showing them that they’ve valued your products and that you’re a credible authority in the space.
When working with influencers, remember that they’re human, and may fall behind on their commitments. Even if you have the best intentions, they may miss a deadline or make an error in a requested tag or call-to-action. The best way to cultivate an influencer’s following on Instagram is to be hands-on and proactively participate in their work. This will help you get a feel for their style and work ethic. Even formal ambassador programs are successful for some brands, like Fujifilm. Using photographers and videographers as ambassadors for their products can help you connect with influential Instagrammers.
Explore Options with Buying Instagram Followers
There are many benefits of exploring options with buying Instagram followers to increase your following. This strategy is relatively cheap and effective and will increase your social proof and page traffic. To get started, look for reputable websites that offer quality Instagram services. You will find that reputable websites like Famoid, offer high-quality Instagram services that are guaranteed to increase your following and brand awareness. You can also use this strategy to promote your business.
Buying Instagram followers can boost your account, but be careful not to buy them all at once, as it may look suspicious. Instead, buy followers slowly over time and your account will appear more genuine. Also, make sure to purchase your followers from a trusted website. Always look for an SSL connection on the site. Once you make a purchase, be sure to check your account to ensure it was done safely and securely.
If you are worried about spam or lack of followers, there are other ways to increase your following. There are services that can help you buy followers for a specific amount of money. Some of these services will deliver as many as 100 or 10,000 followers, but they might not add real value to your account. To maximize your social media marketing efforts, you should consider these alternative methods. These strategies will guarantee you genuine growth and will stay on your account for a long time.
Leave Comments on New IG Posts Every Day
One way to increase your following on Instagram is by leaving comments on new posts every day. The Instagram algorithm considers your post’s age and type when deciding which users should see it. Old posts will appear more rarely than new ones, and engagement will also play a part in what your audience sees. You can boost your engagement by adding open questions to your captions. Then, when you post a new image, comment on the caption and include the @username. You can increase your following on Instagram by leaving comments on new photos, stories, and videos every day.
Another way to increase your Instagram following is to copy existing trends. The hottest content on Instagram is likely to be liked by plenty of users. By copying these trends, you can attract thousands of new followers and drive traffic to your content. You can even use interactive features like polls, funny gifs, or “question” stickers. These interactive features will keep your audience engaged, and can even help your content be prioritized by the Instagram algorithm.